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A straight forward guide to successfully marketing your home.

3 Jul 2015

If you want to sell your home for the best possible price, you need to think like a buyer and scrutinise every part of the property as if you were seeing it for the first time, like that chip in the kitchen counter or the cracked tile in the lounge.

The physical aspect of the property

If you want to sell your home for the best possible price, you need to think like a buyer and scrutinise every part of the property as if you were seeing it for the first time, like that chip in the kitchen counter or the cracked tile in the lounge.

First impressions count so do as much as you can to ensure that the outside of your property looks clean and inviting. If you have a garden, your lawn should be freshly cut and cleared of doggy doo, gardening tools and the hose pipe should be packed away. Fix broken fences and light fittings around the house. Don’t forget the garbage bags/bins because potential buyers will want to see the parking space and the garage entrance if it is direct access (this will be an important security feature) So they wouldn’t want to see broken furniture and other clutter piled in the way.

Another very important detail when selling a home is to be honest and thorough about the defects/problems with the property, like cracks in the walls or floors, leaks in the roof, damp spots, a crack in the pool and any other issue that could affect the selling price or cause a buyer to change their mind in later proceedings. Your agent will help you to fill out an ‘Immovable property condition report’ which is a legal document pertaining to any and all defects to the knowledge of the seller.
Ask your agent to give their advice on the property and what they see could affect the selling price. It is never easy to take criticism especially when it comes to marketing your home but staying open minded to an outside opinion could be the key to selling at the best possible price.

On show days do a spring clean to make sure the house looks and smells fresh, open curtains and windows for the light to pour in and the fresh air to blow through. Some fresh flowers or a bowl of fruit is not necessary but always adds a nice touch to the atmosphere of the home.

The reality of the marketing price

The fact is, buyers do not have the same emotional connection to a home that the seller would have, the greater concern is that it is in the area they want to live in, is well-maintained, in good condition and that it is priced right.

To be realistic about the price of your property means avoiding the common myths that one would often hear in the real estate market.

Overpricing my property will leave room for negotiation:

Overpricing a property could have the opposite effect of negotiation room. This could make the home less attractive to buyers, especially if they have researched property prices in the area. Buyers who can afford the inflated price may soon realise that the home may not compare to other homes in a similar price bracket.

Sellers determine the property price:

Although the seller determines the marketing price of the property, the selling price is largely determined by what a willing and able buyer will bring in an offer. Setting the marketing price that is at a fair market value is based on the condition of the home, the location, the current property market and the selling price of comparable homes in the area. Remember that no one really knows what your property is finally worth until a willing and able buyer puts pen to paper. Bearing in mind that market conditions are constantly fluctuating.

Dianne Garner Real estate is a group of property specialists working in the Southern Peninsula area. We are in a position to provide you with a meaningful, obligation free comparative market analysis that will give you the current market value of your home.

You may find that knowing the true worth of your property will not only be of personal interest, but may also prove to be of advantage when considering your future plans.